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iGoogle RSS Feed Ads
Over the last week, I began using the inline view feature in iGoogle to scan RSS articles without having to click through to the source site. I prefer gathering, viewing and reading web site content...
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Twitpic Pop Up Display Ads
I followed a tweet to view a picture posted on Twitpic and instead was interrupted by the following “Enjoy a Hot Fudge Brownie Sundae” display pop up ad from McDonalds. Twitpic Display Ad Overlays I am...
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Interactive Marketing Spend Annual Growth Rates
Forrester Interactive Advertising Models predicts compound annual growth rates for Interactive Marketing spend in the US through 2014. Interactive Media Spend Forrester classifies Mobile Marketing,...
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Newspaper Enters Local Business Center Market
Today I saw an ad in my local newspaper for a new product they have launched called the Business Resource Center. Business Resource Center The new service appears similar to Google’s Local Business...
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Online Advertising Offline Sales Lift Greater Than Television
comScore has released a study in conjunction with dunnhumbyUSA showing online advertising to be on par with television advertising in growing retail sales of consumer packaged goods brands. From the...
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Google’s Top Highest Clicked Through Display Ad Types
Planning to set up a Google display ad any time soon? Google Adwords helps take some of the guess work out of selecting an ad size and type by providing the following list of their top highest clicked...
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Defining Your Customer Audience With Google Ad Planner
This instructional video shows how to define a customer audience in Google’s Ad Planner. Advertisers can use Ad Planner to find sites on which to advertise by user geography, language, demographics and...
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The Case For Behavioral Ad Targeting
Forbes reports about a recent Network Advertising Initiative survey on behavioral ad targeting. Behavioral targeting may keep advertisers front and center with their target audiences. It may also keep...
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One Trillion Display Ads “Received” in Q1 2010
From comScore’s Ad Metrix: U.S. Internet users received a record 1.1 trillion display ads during the first quarter, marking a 15-percent increase versus year ago. Total U.S. display ad spending in Q1...
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Search Advertising Vs. Display Advertising
What small business can afford to run display advertising that doesn’t produce results? What small business can afford not to run search advertising that only produces results? Filed under: Display...
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